In a nutshell
The Schwartauer Werke Company tapped into a new market in Germany when it started producing CORNY cereal bars in 1984. At the time, no comparable product existed in Germany or anywhere else in Europe for that matter. CORNY quickly gained in popularity and has become the best-known cereal bar in Germany and Europe – in fact, CORNY has become synonymous with cereal bars in general. In addition to the successful classic bars, varieties like CORNY free, CORNY BIG, CORNY Milch (Milk) and CORNY nussvoll (nutty) create a broad and diverse product range.
The challenge
For their summer limited edition they created the flavors "white chocolate" and "white chocolate with coconut". To increase their sales figures Corny started a cooperation with Tui and the chance to win 10,000 € if you buy one of the two flavors. My task was it to create the back panel design of the two products.
- back panel design needs to be in line with their new developed CI
- create a stopper that fits in the created summer mood but gives enough room for all the information about the competition
In a nutshell
One man, one mission: In 1903 Walter Rau established the Teotoburger margarine factory Walter Rau in Hilter closed to the Teutoburger forest, Germany. Since their first day, they produce everything with a love of nature, passion and sense of responsibility. Over 50 years they're selling their products under the name "Deli reform". The brand is known for its carefully chosen ingredients which lead to an unique taste. In addition to the successful magarine, products like vegetable based cream (used for cooking), herbs spread, oils and lard create a broad and diverse product range.
The challenge
For their new product range "Gemüse aufs Brot", which translates into "vegetables on your bread", the company gave Roman Klis Design the task to create their packaging design. Their product can be bought in 4 flavors: tomato, pepper, mushroom and olive.
My task was to fine-tune the chosen route with following items:
- change the current appetite appeal into natural, delicious and less artificial vegetables. Also arrange those in an appetizing way around the created logo. Leaves may be used if it helps to recognize the vegetable.
- create a stopper including the information: flavor, percentage and the wording "and other vegetables"
- place the list of ingredients into the field provided on the back panel.