In a nutshell

ACC Akut® is one of many OTC-brands of Hexal, which is one of Germany's leading generic drug companies since 1986. With their wide range of highly efficient products it is part of families everyday life during flu season. The ACC Akut® product range includes expectorant as effervescent tablets in different active substances and cough syrup for adults as well as children.

The challenge

For their newly developed product an expectorant powder for oral use called ACC direkt® they needed a design for the packaging of the 10 sachet and 20 sachet box. My task was to design the front-, back- and side panel as well as the sachet with following informations:

• create the front panel design with following elements: logo-element, a face which shows the taking of the product (style of the face tbd), hexal logo and number of sachet
• wording on the front panel: "sachets of oral use powder" and "loosens mucus in the airways"
• create a color gradient from blue to white as used in the ACC Akut® range
• create a realistic look of the sachet on the front panel
• as soon as the front panel is approved adapt the design to side- and back panel

The illustrated face fits well into the style of the ACC Akut® range. The hard color gradient from dark blue to white shows the effect of the product perfectly.