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In a nutshell

The "Bayerische Landeszentrale für politische Bildungsarbeit" (eng: Bavarian State Chancellery for Political Educational Work) was founded in 1955 to make an important contribution in promoting tolerance and respect for differences, strengthen the democratic legitimacy as well as promoting political awareness. Every project has one common goal: to counteract extremist views, attitudes and believes throughout information campaigns. 

The challenge

The challenge was to create a symbol that represents the variety of their work and campaigns as well as shows their common goal in one picture. 

 

Logo/ Symbol

 

  • The two faces facing in different directions symbolize all the different political opinions, that might seem incompatible. 
  • The faces are united in the logo to symbolize that through all the differences we‘re still all humans.