In a nutshell

The Schwartauer Werke Company tapped into a new market in Germany when it started producing CORNY cereal bars in 1984. At the time, no comparable product existed in Germany or anywhere else in Europe for that matter. CORNY quickly gained in popularity and has become the best-known cereal bar in Germany and Europe – in fact, CORNY has become synonymous with cereal bars in general. In addition to the successful classic bars, varieties like CORNY free, CORNY BIG, CORNY Milch (Milk) and CORNY nussvoll (nutty) create a broad and diverse product range.

The challenge

For their summer limited edition they created the flavors "white chocolate" and "white chocolate with coconut". To increase their sales figures Corny started a cooperation with Tui and the chance to win 10,000 € if you buy one of the two flavors. My task was it to create the back panel design of the two products. 

• back panel design needs to be in line with their new developed CI
• create a stopper that fits in the created summer mood but gives enough room for all the information about the competition